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Giving multi-model interface products an edge

Although the world of alarm clocks might seem to have been a conquered territory, consumer electronics giant Logitech definitely saw room for improvements, yet before they committed to the product they needed someone to validate it. They turned to Thug for some tough love.

And tough love is what the product concept received. When Thug entered the process the product was strictly on paper.

By combing through their proposed design, fully imagining the context, the look, the interaction, and the overall experience, we transformed the existing design into an intuitive interaction that can propel Logitech far beyond the poor to middling user experiences of their competitors.