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Tutorial videos on the run

Nike needed to show how to use the Nike+ system, a globally connected network designed to work with the Nike+ product line and inspire people to get and stay active. The existing videos were outdated, so we were asked to bring them up to speed. The client wanted something that was clear, engaging and motivating for runners—all while reinforcing one of the best consumer brands in the world.

Thug determined what new features were essential to highlight and figured out that some of Nike’s existing videos could be improved and kept. New videos were produced for both the Nike+ iPod and Nike+ Sportband products.

Nike has high standards. Our treatments had to reinforce stellar brand design and get runners excited about using the product. Thug wrote new scripts and produced sleek animations that explicitly demonstrated how to use Nike+ and its global community. Since then, the Nikeplus.com website has received 92% favorable brand impressions from these videos. See it, do it, and get running!