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Nurturing the growth of internet on TV

Internet on TV is the current frontier of consumer electronic interaction and the Intel and Yahoo! Widget Channel is helping create the standards for how people see this fusing of technologies. Re-creating the way people use a device does come with its fair share of discovery, and that’s where Thug came in.

Thug started its involvement with users. Testing the prototype, interviewing and determining what the sticky factors are of this revolutionary new platform, helping users understand the ‘how’, demonstrating the optimized combination of synchronous internet and TV accessibility and learning from their reactions.

Through research and strategic media development, Thug has worked with Intel to develop the user experience and promote the core benefit of the best of the internet, made for TV.